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Unlocking Overlooked Avenues for Creative Funding

  • Writer: Erik Reynolds
    Erik Reynolds
  • Feb 16
  • 2 min read

Updated: 12 hours ago

In the ever-evolving landscape of entertainment creation, securing the right funding and strategic support can be as challenging as creating the content itself. That’s where Strategic Entertainment stands apart helping creators and companies navigate the nuanced world of nontraditional funding, partnerships, and cross-platform opportunities that are too often left untapped.


At the core of Strategic Entertainment’s mission is a single goal: to maximize impact for entertainment creators. Through a tailored strategic funding framework, the company helps visionaries bring their ideas to life across games, film, music, and emerging digital media, not just through investor capital, but also through brand partnerships, co-development deals, IP licensing, and government or accelerator programs that many creators never think to pursue.


Examples of overlooked funding channels include:

  • Brand integrations and sponsorships: Game studios aligning with music artists or consumer brands to co-fund playable experiences (e.g., Fortnite x Nike or Spotify x Roblox models).

  • Platform grants: Unreal Engine, Epic Games, and YouTube often offer creator funds or launch support that go unclaimed.

  • Music synchronization and remix licensing: Turning a soundtrack into a revenue generator via remix rights or cross-media placement.

  • Esports and community-backed crowdfunding: Leveraging competitive play and social reach to fund ongoing live ops.

  • Regional arts and innovation grants: Local and state-level programs often fund interactive and cultural projects that merge technology and storytelling.


By identifying these unconventional sources, Strategic Entertainment ensures that creators don’t just fund their projects they build sustainable ecosystems around their IP.


At the helm is founder Erik Reynolds, whose decades of experience across major studios and agencies have made him a trusted collaborator for both independent and enterprise-level creators. Reynolds’ holistic vision bridges the gap between art and commerce, empowering creators to develop, fund, and distribute projects that thrive across platforms and audiences.


Strategic Entertainment’s support extends well beyond funding. The company offers development consulting, production oversight, and distribution strategy, helping clients navigate everything from partnership negotiations to rights management and audience analytics.


Whether you’re a seasoned industry leader or a rising creator ready to make your mark, Strategic Entertainment provides the roadmap and the resources to turn ideas into industry-shifting realities.

 
 
 

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Video Game Subject Matter Expert
Mario, Pokemon, Japan, MarioKart, SmashBros
Riot Games, League of Legends, Esports
The Sims, Sim City, Global Public Relations
Unyverse, Unyverses, Afrime Studios, Black-Owned
Call of Duty, World of Warcraft, Global Marketing
About Erik Reynolds, founder
A distinguished subject matter expert in the video games, music, tech, and entertainment sectors, Reynolds brings a rich tapestry of experience and trusted industry relationships to all of his clients..
 
As a venture-backed Entrepreneur and Founder of Strategic Entertainment, He knows the immense stress and peril of startup life while also understanding the powerful opportunity to create a new narrative powered by Tech.
 
Beyond Strategic Solutions, Reynolds' consulting acumen in public relations, music licensing, business development, and brand reputation management has been instrumental for a diverse clientele in entertainment and video games. His journey has been marked by collaborations with illustrious brands and talents, including Sony Music, Columbia Records, Spirit Music Group, and iconic figures such as 50 Cent, Five Finger Death Punch, Katy Perry, Mr. Miyamoto, and Will Wright. His involvement has been pivotal in shaping narratives and constructing business strategies for major IPs like League of Legends, Wizarding World of Harry Potter, The Legend of Zelda, Pokemon, and over 100 other game/IP launches.
 
Reynolds is also a multifaceted creative with a track record in writing for TV, developing and selling TV shows and films to top Networks, Production Companies and Streamers, and designing and producing video games and music. He is currently the cofounder of Afrime Studios, a black own gamer studio behind the upcoming afrofuturistic RPG, Unyverse (www.unyverses.com), a first of its kind game featuring an entire afrocentric cast of characters in a universe never before explored by gamers.
 
Core competencies span a broad spectrum, including:
 
Story Development, Producing, and Filmmaking
Music Licensing and Intellectual Property Management
Strategic Content Development and Marketing
Building and Managing Dynamic Organizations
Crafting Esports Partnerships and Marketing Strategies
Developing and Implementing Marketing and Subscription Strategies
Nurturing Business Development and Global Partnerships
Orchestrating Global Communications and Media Relations
Public Speaking, Speech Writing, and Media Training
Fostering Community Engagement and Social Media Presence
Influencer Relations and Collaborative Content Creation
 
In pursuit of new challenges and opportunities, Reynolds is dedicated to leveraging his expertise to continue shaping the future of entertainment and technology. His goal is to create profitable and original intellectual property, foster creative and profitable collaborations, and build sustainable business models that resonate in today's dynamic digital landscape.

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