Erik Reynolds is a game industry executive, creative strategist, and founder operating at the intersection of video games, music, technology, and culture. With more than 25 years of experience across development, publishing, partnerships, and communications, he has helped shape the narratives, launches, and long-term strategies behind 100+ game and entertainment IPs some iconic, some hard-won, all instructive.

Reynolds is the founder of Strategic Entertainment, a consultancy specializing in game development strategy, industry PR, partnerships, and brand reputation management. He works with indie studios, publishers, platforms, artists, and global brands to turn ambitious ideas into scalable, culturally relevant products bridging creative vision with commercial reality.

He is also the co-founder of Afrime Studios, the independent studio behind Unyverse, an afrofuturistic action RPG and expanding transmedia universe. The project reflects Reynolds’ long-standing commitment to building original IP, expanding representation in games, and reaching underserved global audiences through premium experiences.

Over the course of his career, Reynolds has collaborated with major entertainment and technology companies including Sony Music, Columbia Records, Spirit Music Group, and leading game publishers and platforms. His work has involved strategic and creative contributions to franchises and IP such as League of Legends, The Legend of Zelda, Pokémon, and Wizarding World of Harry Potter, as well as partnerships involving creators, athletes, and artists across music, esports, and digital media.

Known for his ability to connect dots across industries, Reynolds operates comfortably between boardrooms and development floors, helping teams align product, marketing, community, and long-term vision. In an era of hype cycles, AI acceleration, and platform volatility, his approach is grounded, human, and execution-focused.